Yes, this is another typical construct of The Matrix. This one is easy to decipher as they unwittingly reveal their hand by simply comparing their product with EcoComplete. So basically that means that there is a high probability that this product is the same as EcoComplete. The corroborating evidence is shown on their ingredient list. Look at the first two ingredients:
SiO2....................................76.72
Al2O3..................................11.28
Silicon Dioxide and Aluminum Oxide in such high percentages are the primary ingredients of any common Clay. The other minerals in this clay, as you can see, are composed of a bit of iron, Manganese and Magnesium in relatively small percentages, which is just about exactly what EcoComplete is composed of.
Let's have a munch on a Reality Biscuit:
It wouldn't surprise me at all if this were actually EcoComplete without the brand name and without the "soup" (or at least mined from the same quarry). The product contains only token quantities of macronutrients, certainly not enough to be of any real use, so what do they do? They tell you to buy their own brand of root tabs which are likely to be something like Jobe's Plant Sticks or some knockoff thereof. Of course, this is not really a big deal because clay has an excellent CEC, but I'm pretty sure they have clay sediments in Scandinavia.
Of course, standard scare tactics apply at this website. "Ooooh, don't dose the water column because you'll get algae...ooooh, I'm really scared...I'd better swallow every illusion The Matrix has to offer..."
I guess you have to buy their NPK products because it's made by the same goblins that made Saruman's Fighting Urakai Orcs. That way, you are guaranteed success. Powerful stuff that is... These products do not know fear or pain...
Cheers,