I would have thought they would push above the £/€500 mark. The market is flooded with alternatives under that pricing.but don't be surprised at 399-499€
One thing I can say from comparing a lot of lights in person is nothing touches the Solar RGB for colour rendition currently. If you take money and the ability to adjust settings out of the equation, ADA were on it the day that thing went into production.
High hopes for this one but the proof is in the lighting. We will see... literally.